Saturday, June 28, 2014

A Social Media Marketing Plan

If you have a website that you want to promote, few marketing methods are as effective as social media marketing. By using social media to create relationships with potential and existing customers, you will strengthen your business. Here are some of the best ways to use social media for your marketing efforts.


Use lists as much as possible. People love lists because they are easy to read and easy to pass on to their friends. When you produce blogs or articles with lists, those who find the information you provide useful are more likely to pass the link onto others via Facebook, Twitter, or another social networking site.

There is a way to invite people to "like" your blog on Facebook, by putting a dedicated box for people to click on. This lets people "like" you at Facebook. When you have this box on your blog, it makes it easy for your visitors to show their appreciation without being distracted from your page. The easier it is to do for you, the better it will be for you.

Before getting involved in social media, make a plan. Consider page management, the layout of the page and the amount of time to be invested into it. Create a timeline that lays out when you expect to meet certain milestones in your campaign. Do all you can to stick to the plan and your campaign can be more successful.

Social media is a great tool to build trust and relationships with your customers. When marketing your business on social media, you have to be honest and always communicate with your customers. Listen to what they are saying and learn from it. You are not giving up control of your business to them, but you can learn from what they are saying and adjust your business to be more consumer friendly.

Post new content regularly. If you do not update your status at least once a week, your followers will forget that you exist. Perhaps you could post new content on the same day or at the same hour so that your followers have something to look forward to and will think about logging on to see what you have posted.

You can now link all your blog posts to LinkedIn. When you post articles, they will show as being updated on Linkedin. This not only helps you save time, but doubles your exposure--both LinkedIn friends and blog readers will get your update.

Tailor your posts to your target audience's experiences. You should write about things your customers can relate to or they will not share your content with their friends. Take the time to read the status updates your customers are posting and identify recurring themes and issues you could mention in your own posts.

Marketing with social media can be a great way to get people to notice you and your website. Use these tips to build a stronger presence on social media sites, so that you can begin to improve your sales. Make sure to use these tips before the competition does!