Google Confirms Using Social Signals to Rank Websites

Google's recent revelation that it uses social signals to rank websites has caused  drastic aftershocks in the online community. Networkers are busy changing their strategies to meet with the newest ranking factor developed by the head honchos at Google. 

Search engine Google recently came out into the open with the newest parameter it uses to rank websites. Dubbed as social signals, this new method of website ranking has added to the growing importance of the world of social networking  and marketing. This system of ranking will see Google use information from social networking portals such as Facebook and Twitter to assess the rank of websites. 

‘Social signals’ is a collective name accorded to methods used by social networking  websites to gauge online popularity. These include Facebook’s Likes, Twitter’s Retweets and Google’s Plus’ +1s. Among these, a definite leverage is commanded by Twitter’s Retweets, which are being considered as the most emphatic method right now to build links. Twitter allows its content to be retweeted a number of times, which adds up the social signals it sends. Google reveals that it uses such social signals to rank websites on its search pages.

Google justifies its position by stating that social signals are the most accurate measure of a website’s popularity. Social signals originate from users who genuinely like what they see and want to share it with their circle of people. Google uses this viral marketing strategy to constantly rank websites so that it can offer the most popular content to its users.

This revelation from the world’s biggest search engine has the search engine  optimizers in a tizzy. Over the last year, backlinks had turned out to be the most popular modus operandi of marketers to optimize their websites. However, with the advent of social signals, backlinking has taken a backseat. Online marketers are rapidly employing new methods to improve their websites from the social networking point of view. 

Plugins are being developed to measure the social signals accumulated by  websites. Such plugins gather data from popular social networking websites such  as Facebook, Twitter, Google +, Digg, StumbleUpon and others to get a dynamic measure of the popularity of websites. Plugins such as Social Metrics Pro are compatible with specific blog platforms such as WordPress, and use methods such  as color coding to differentiate the more popular content from the less popular one. 

However, while some online marketers are busy changing their tactics to fit into Google’s new groove, there are a few who are unruffled. They hold the view that this is just another of Google’s ever-changing policies, which will not affect the world of SEO much. At the same time, there are others who are playing it safe and focusing on both backlinking as well as social signals to bring their websites to the top of the heap.

Build A Website To Get Free Traffic

You want to increase the traffic to your site. The method widely used with great results is using the search engines rankings that improve your chances of targeting the audience for your site. Here is the process you can use to drive traffic to your site.

Choose your topic. You can get ideas from newsletters, competitors, books, magazines, and newspapers.

Research keywords that relate to your topic. Think about the keywords internet users will be entering into the search engines and any different meanings for the words that may be used. Expand your vocabulary in this step. Use this free source to locate keywords Google AdWords Keyword Tool.

You can use variations of words and phrases at this site to see how the search engines have presented results from the prior month. Your results will also show the bidding price for the keywords and phrases.

Research the competition by using the search engines to locate their sites. Study the top ten listed to see how they created their website. Use their techniques to improve your site.

Start writing your article. You have the keywords to include in the content. Use the different variations that search engines love to see in all websites and articles. Add some affiliate links in the article to promote your product and generate traffic.

Build your webpages. You have the written content with the relevant keywords and phrases. You know you will have traffic based on your research. Remember to add some of the techniques and content you viewed on your competitor?s site. If it is working for them it will work for you too.

Use the keywords within the titles of the different webpages. Put key phrased for ALT tags in the site. Add your article as a page on the site. Add images of the product to entice the interest of the readers. Show them what you have to offer. Link to other sites. Use quality links from sites with a high search engine ranking to boost the traffic to your site.

After you have completed the first page, you can build ten more pages with ease. Use the same technique from the original page as a template. You have been able to use the right methods on the first page by thorough research so finish the high quality website with confidence.

When you have a high quality website filled with interesting facts, contents, images, and links, you have become a site Google will recognize. You will achieve high rankings over time based on your hard work and efforts.

Now you will see the traffic gradually come to your website. It takes time for the search engines to see your site so be patience with the new website.

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Find The Tips To Help Your Home Business Succeed

Having a home business allows you to work the hours that you are comfortable with, and not have to deal with a boss that you don't like or that you don't get along with. If you want to start a home business, read this article for some tips on how to get started and then to maintain it!

Do what you must to keep your operating costs low. By working out of your home, you have the advantage of lower expenses. So don't blow it by buying things you don't need. You are competing against physical building businesses, so you need to keep your expenses down and hang on to your low-cost advantage.

Do not over deduct on your taxes. Knowing the penalties and proper methods for tax write offs can prevent you from having to see an auditor. Keep thorough records, and only deduct what you know you legally could and should. If you do not have a record, you cannot prove you should be allowed to have this deduction.

A great home-based business idea to explore is affiliated's marketing. As business becomes more technologically dependent, the opportunities for virtual sales, people are limitless. Simply find a niche you enjoy, and start signing up to be an affiliate. Promote businesses and drive sales to existing sites. It is a fairly straightforward business plan.

If your home office has enough room, create a portion of it as a separate sitting area with a couch or lounge chair. When the work you need to do does not involve the computer, utilize this relaxing space. It can help you brainstorm, spur your creativity and keep you fresh.

A great tip for your home business is to be sure that you submit your web page to all of the relevant search engines. This is important because you cannot be discovered if the search engines are not aware of your presence. Stay away from any engines that either you haven't heard of or that look suspicious.

If you take out any loans for your home business, make sure that you are reading between the lines. Predatory loans are meant to entrap small business owners and other people simply trying to get by. You should make sure any loan you sign for is going to be on good terms, and easy enough to pay off.

It doesn't have to be difficult to start your own business. If you are committed and passionate, you can make your own home business work and make yourself available for other commitments, as well. Remember the tips in this article and you can get started creating your home business today!

2 Surefire Ways To Maximize Your Adsense Earnings

Most webmasters know that Adsense generates a sizeable source of additional advertising income. That is why most of them use it to go after high paying keywords. They have with them the lists that tells what the keywords are and have already used various methods of identifying them. And yet, after putting up these supposed-to-be high paying keywords into their pages, the money they expected to come rolling in is not really coming in.

What is it that they are doing wrong?

Having the pages is with the proper keywords is one thing. But driving visitors to those pages is another matter and often the factor that is lacking.

The thing is, to get visitors to your high paying keyword pages, you need to optimize your site navigation.

Stop for a moment and think about how visitors are using your website. After a visitor has landed on a certain page, they have the tendency to click on another page that sounds interesting. They get there because of the other links that appears on a page that they initially landed on. This is site navigation. It is all about enabling visitors to move about your site. And one way of maximizing your Adsense earnings.

A typical website have menu links on each page. The wording on these links is what grabs a visitor?s attention and gets them to click on one of the links that will take them to another page of that website. Links that have "free" or "download" are oftentimes good attention-grabbers.

This navigation logic can also be applied to driving traffic to your high paying pages. There are some websites that are getting a lot of traffic from search engines, but have low earnings. The trick is to try and use come cleverly labeled links to get the visitors off that pages and navigate them to the higher earning ones. This is one great way of turning real cheap clicks to real dollars.

Before you begin testing if this same style will work for you and you website, you need to have two things. Something to track and compare and some high earning pages you want to funnel your site traffic to. An option is to select a few of your frequently visited pages. This is ensuring fast result to come by.

Now, the next thing to do is think of ways to get visitors viewing a particular page to try and click on the link that will take them to your high earning pages. Come up with a catchy description for that link. Come up with a catchy and unique description for the link. Think of something that people do not get to see everyday. That will trigger their curiosity enough to try and see what that was all about.

You can also use graphics to grab your readers attention. There is no limitation to what you can do to make your link noticeable. If you are after the success of your site, you will do everything it takes just to achieve that goal. Just be creative. As far as many Adsense advertisers are concerned, there are no written and unwritten laws to follow regarding what they write. Just as long as you do not overstep the guidelines of the search engines, then go for it.

Also remember that it is all about location, location and location. Once the perfect attention grabbing description has been achieved, you have to identify the perfect spot on your page to position that descriptive link to your high paying page.

There is nothing wrong with visiting other websites to see how they are going about maximizing their site navigation. "Hot Pages" or "Most Read" lists are very common and overly used already. Get to know the ones that many websites are using and do not try to imitate them.

Another way of doing it is to try and use different texts on different pages. That way you will see the ones that work and what does not. Try to mix things around also. Put links on top and sometimes on the bottom too. This is how you go about testing which ones get more clicks and which ones are being ignored.

Let the testing begin. Testing and tracking until you find the site navigation style that works best for you site.

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Affiliate Search Engine No Holds Barred Approach To Making Money Online

As you might have guessed, affiliate search engine marketing has become one of the quickest ways to make a fast buck online. In fact, many business owners have jumped on the affiliate marketing bandwagon as a way to promote their companies. 

On the other hand, affiliate search engine marketing is a surefire way for anyone to begin a home-based business.  You see affiliate marketing is the best of both worlds. 

Don't worry, if this is the first time you've heard of this unique type of marketing you are not alone. But more on that later. You may not know this but search engine marketing has taken the world by storm. 

Listen to me carefully now. Many people are using this technique successfully. But many others treat affiliate marketing like looking for a needle in a haystack. 

Bear with me as tell you how to get started.

Here goes?

For starters, you?ll be glad to know that affiliate search engine marketing is easy to understand. Quite simply, as an affiliate marketer you will be promoting websites and rewarded for sending visitors or customers to the site. 

Understand this: compensation varies depending on the type of program you choose to promote. For instance, some websites will pay for every visitor you send to their site. However, other sites pay you a percentage of the sale of a product or service

If you think that?s nothing, think again.  One sale could net you a profit of $50 or more. It?s true; some products are priced lower than that. But the beauty of affiliate programs is the fact that you get to choose which products you promote. 

Honestly, you can choose to only promote programs that pay no less than $20. It?s all up to you. 

Here?s something else. If you need a way to promote you home based business, affiliate marketing could be the diamond in the rough you?ve been looking for. 

In this case you recruit affiliates to promote your site for you. And get this: you don?t have to pay them unless they meet certain criteria. For example you could pay them based on the action the customer performs such as filling out a form, or per sale. 

What this all boils down to is that you can get your site promoted for you with will little effort of your own.  Look, I'm not kidding around. The majority of business owners choose a pay per sale program.

Here is the reason why they never have to pay out a dime unless the affiliate makes a sale. It's a win-win situation for both.

And best of all, you can make a full time income promoting other companies products and services.  Just let this sink in for minute - affiliate search engine marketing may be one the best ways to become financially secure. But don?t take my word for it. Try it for yourself.